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How HYBE’s IPX Business Unit Brought a Unique Aspect of K-Pop Fandom to the Paris 2024 Olympics Games
Prized K-pop merchandise light sticks will be seen at the Olympics Opening Ceremony in Paris, created by HYBE for Team South Korea.
At the Paris 2024 Olympics Games, Team Korea will embrace this special aspect of K- pop super fandom with its own light sticks, an official cheer song, and more in partnership with industry leader HYBE. Usually a handheld device with a plastic tubing and a glowing top, light sticks aren’t one-time-use glowsticks but are personalized for each act with specific colors, markers, and designs that become a way for fans and artists to enjoy the live experience together. We develop official merchandise for events like tours and birthdays, offer licensed products that bring artist characters and IP into everyday use, and host global pop-up stores that provide fans with unique and immersive experiences.
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