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How Hollywood Lost Control of the Attention Economy It Created


From MrBeast to the Eras Tour, creators now control the cultural conversation Hollywood once monopolized. The industry that perfected obsession is now struggling to survive it.

Long before TikTok turned eye contact into currency — before autoplay dictated bedtimes and influencers monetized breakdowns — Hollywood industrialized the human gaze. Hollywood trained audiences to expect spectacle, adrenaline, narrative dominance — and then froze while TikTok, YouTube and Instagram delivered all three with more speed, less polish and no permission required. From Howard Hughes crash-stunting his way into headlines to The Blair Witch Project manufacturing mythology on early forums, the industry always understood that the story lived as much offscreen as on.

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