Get the latest gossip
How Hip-Hop Fueled the New York Liberty’s Fiery Finals Run
The New York Liberty is one game away from clinching its first-ever WNBA championship in franchise history.
As the WNBA continues to soar, courtesy of its tremendous female athletes, rising young talents, and nail-biting moments, one team exudes a swagger and moxie that has been hard to replicate all season long: the New York Liberty. “Watching Breanna Stewart take someone in the post, and the crowd erupts, is the similar feeling to hearing the distant roar of the cheers from inside Yankee Stadium through the adjacent blocks outside of the Bronx when Derek Jeter slaps a home run! This connection to hip-hop royalty is not just a massive win but a source of pride for Liberty, whose chief brand officer, Shana Stephenson, wanted to take the next step: inviting artists to perform at the team’s home games.
Or read this on Billboard