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How Have the Diddy Allegations Affected His Streaming Numbers & Radio Play?
Radio programmers quickly stopped playing Diddy's music after lawsuits surfaced. His streams dropped, too, although not as drastically.
That Combs’ music benefitted from negative publicity isn’t a surprise — heavy media coverage, whether due to a death or a high-profile lawsuit, tends to influence what listeners seek out on streaming platforms. Long hounded by allegations of sexual abuse, Kelly managed to avoid accountability until the Washington Post ran a story titled “Star Treatment” that detailed how the music industry overlooked his deeds. Sean "Diddy" Combs attends Black Tie Affair For Quality Control's CEO Pierre "Pee" Thomas at Fox Theater on June 2, 2021 in Atlanta.
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