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How H.E.R. Reimagined an Iconic Bruce Springsteen Hit to Remind Girls in Sports They’re ‘Born to Run’
H.E.R. talks covering Bruce Springsteen's "Born to Run" for Dove's Super Bowl ad. Read the Billboard interview.
It’s no accident, then, that many of the major projects she’s taken on over the past couple of years have fallen in line with that mission, from contributing her newly Oscar-nominated Diane Warren collaboration “The Journey” to Tyler Perry’s Six Triple Eight — about the all-Black, all-female 6888th Central Postal Directory Battalion of World War II — to examining her own definitions of womanhood and empowerment on a highly anticipated followup to 2021’s Back of My Mind, which she’s teased is arriving at some point in 2025. Reminding viewers how frequently young female athletes hear critiques about their bodies, the commercial then calls on it’s audience to “change the way we talk to our girls.” It’s a directive that feels especially poignant considering the popularity boom women’s sports have seen in recent years (thanks in no small part to powerhouses like Caitlin Clark and Angel Reese), as well as the sociopolitical influx in online communities picking apart players’ appearances (the transphobic hate cisgender Algerian boxer Imane Khelif experienced during the 2024 Olympics comes to mind). Speaking over Zoom just one day ahead of the premiere of Dove’s new campaign, the singer-guitarist broke down how she made Springsteen’s signature song her own, revealed how the project informed her upcoming album’s sound and explained why she aligns so strongly with the brand’s message.
Or read this on Billboard