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How Fiestas Patrias Became Big Business in Las Vegas
Fiestas Patrias and Mexican Independence Day weekend celebrations have become a staple for live Mexican music in Las Vegas over the past 25 years.
This year’s bookings include returning acts, such as Luis Miguel, Los Bukis (who currently have a residency at Dolby Live), Gloria Trevi, Banda MS, Grupo Firme and Emmanuel, and newcomers like Peso Pluma, Fuerza Regida, Ana Bárbara and Carín León, performing at venues throughout the city. And as in previous years, not all of them are Mexican: Urbano stars Nicky Jam and Arcángel, for example, will join Luis R Conriquez and Codiciado at the third annual Rumbazo festival, taking place at the Downtown Las Vegas Events Center Sept. 13-14 in partnership with Billboard. For Luis Medina, executive producer/CEO of Uno Productions and a former manager of Julio Iglesias, the city’s Fiestas Patrias tradition dates back even further, to the late ’80s, when the Spanish star began coming to Vegas twice a year to perform a series of shows at Caesars Palace.
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