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How Eminem Used AI to Bring Slim Shady Back to Life
How Eminem worked with AI company Metaphysic to bring Slim Shady back to life for new Houdini video.
With a slightly eerie but bemused grin, Slim Shady told kids to “stick nine-inch nails through one of my eyelids.” From there, the character went on to help Eminem, né Marshall Bruce Mathers III, sell millions of albums with an ingenious mix of up-to-the-minute cultural commentary, razor-sharp wit, and a fondness for boundary pushing. Earlier this year, his team took out an ad in the Detroit Free Press in the form of a fake obituary for Slim Shady that read in part, “His complex and tortured existence has come to a close, and the legacy he leaves behind is no closer to resolution than the manner in which this character departed this world.” With a playful beat (partially lifted from The Steve Miller Band’s 1982 smash “Abracadabra”) that sounds like the music for a demented carnival ride, “Houdini” could be “Without Me Part 2.” The refrain at the top of the song even drives the point home by quoting that 2002 single: “Shady’s back.
Or read this on Billboard