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How Doechii’s Singular Vision Powered Her Stunning Rise (And A Grammy Win)
Doechii, Billboard's 2025 Women in Music Woman of the Year, recent chart accomplishments and a Grammy win have been a culmination — and a beginning.
Doechii uploaded her first song to SoundCloud when she was just 16 and, in the following years, put out a pair of mixtapes, the latter of which included her first viral hit, 2020’s “Yucky Blucky Fruitcake.” In 2021, she guested on Isaiah Rashad’s “What U Sed,” and in 2022, she became the rapper’s labelmate after signing a joint deal with Capitol Records and Top Dawg Entertainment. But for Doechii, that was just a jumping-off point to let her singular vision and meticulous world-building — magnetic live and televised performances anchored by smartly assembled medleys and athletic, Bob Fosse-referencing choreography; proudly Black glam; idiosyncratic music videos nodding equally to ballroom culture, Westerns and telenovelas — blossom. Originally a 2019 direct-to-YouTube track, “Anxiety” was sampled by New York drill rapper Sleepy Hallow last year, and after a February Fresh Prince of Bel-Air-inspired TikTok trend, audiences begged for a new solo version by the Swamp Princess, who quickly obliged in early March.
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