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How Discord Hopes to Expand Beyond the Gamer Community Without Alienating Its Core Consumers
Since launching in 2015 as a gamer-centric social media platform, Discord has managed to grow without pivoting to serve other customers.
Since launching in May 2015 as a gamer-centric social media platform, Discord has managed to grow exponentially without pivoting to serve customers outside its niche market. And that can be a trade-off,” Discord’s senior vice president of product Peter Sellis told Variety during an interview at the Game Developers Conference( GDC) in San Francisco in March. “There’s a lot of fandom-oriented communities: fan fiction, very game and IP-adjacent, media and entertainment more broadly, just like content discussions about new seasons and new stuff like that,” Sellis said.
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