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How Did Sleep Token Score the Second Hard Rock No. 1 Album in Three Weeks?
Sleep Token's 'Even in Arcadia' tops the Billboard 200 this week, becoming the second hard rock album in three weeks to do so.
Eric Renner Brown: Frankly, any rock album – broadly defined – topping the Billboard 200 in 2025 surprises me; that Sleep Token managed to do 62% and 72% of Bad Bunny and Tate McRae’s respective first-week units from earlier this year is something the anonymous band should be proud of. Once you become a band that can move physical units like that — and even without a single stream, Arcadia still would’ve sold enough for it to top the Billboard 200 this week — you’re basically golden; that fanbase investment is rock-solid enough that you’ll probably never be depending on living hit-to-hit again. Kyle Denis: An English hard rock band that incorporates genres like reggaetón and pop and anonymizes themselves with different masks for each album rode a combination of natural momentum and social media virality to international stardom.
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