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How Did HBO’s Licensed Titles Including ‘Ballers’ & ‘Insecure’ Perform On Netflix In 2023?
Ballers, Insecure and more HBO titles went to Netflix last year. How did they do?
Well, it’s finally time to see if the move paid off for Netflix, as the streamer just releasedanother round of data that encapsulates all viewing on the platform from July to December 2023. Licensed titles collectively generate tons of consistent viewership for Netflix and help reduce churn in between seasons of subscribers’ favorite originals. Of course, the licensing fee is also a major factor here, because the amount Netflix paid to have the streaming rights will be directly related to whether the streamer views the titles as a success.
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