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How Did Colleen Hoover Get Here?
Breaking down the romance author’s success and stagnation.
This isn’t an especially original idea, as “coffee ice cubes” are an old food hack, but Hoover’s Instagram Stories caught her fans’ attention in part because of her bizarre behavior in the videos. The twisty-turny forbidden nature of the book set the course for Hoover’s novels to come: romances where there is one big dark thing (a dead ex, an incest subplot, an age difference, abuse) standing in the way of what might be true love. While It Ends With Us was optioned in 2019 by Justin Baldoni’s now–legally maligned company Wayfarer Studios, it was Blake Lively ’s casting as the novel’s heroine, Lily Blossom Bloom, in January 2023 that launched Hoover’s recognizability to the stratosphere.
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