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How Chris Dane Owens Finally Turned His Campy ‘Shine on Me’ Music Video Into a Feature Film — 15 Years and Millions of Dollars Later


Chris Dane Owens' 2008 music video, which gained a cult following for being filled with '80s fantasy cliches, is now a feature film.

The first ignition came when it was mentioned on the now-shuttered video-game focused G4 network, but just a month later, in December 2008, The New Yorker described it the best video of the year, followed by articles in The L.A. Times and Wall Street Journal. “30 Rock” was on TV at the time, and Owens says that an assistant to the producers got in touch asking for signed autographs, CDs and photographs for the staffers and execs, including Tina Fey. And now, 17 years after “Shine on Me” amazed viewers on YouTube, the feature length spinoff has landed on the internet, first on Amazon Prime and soon across various other platforms such as iTunes and Google Play.

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