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How China’s ‘Ne Zha 2’ Beat ‘Inside Out 2’ to Become the Highest-Grossing Animated Film in History
How did China’s "Ne Zha 2" become the year's biggest box office breakout?
“Even after the holiday ended, ‘Ne Zha 2’ continued to exhibit remarkable momentum, with only minimal declines on weekdays,” says Lai Li, a market analyst at Maoyan Entertainment. “This is based on Chinese mythology, so there are deep roots in the culture that resonate,” says Adrian Tong, senior analyst at Hong Kong-based research and consulting firm Media Partners Asia. A decade ago, Hollywood fare dominated in China, with blockbusters like “Avatar” and “Avengers: Endgame” earning hundreds of millions of dollars in the Middle Kingdom.
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