Get the latest gossip
How Charli XCX Scored Her Biggest Album Yet and Ushered in ‘BRAT’ Summer
Charli XCX's "BRAT" became the biggest album of her career. Here's how pop star scored a No. 3 debut according to Atlantic Records' Marisa Aron.
Charli XCX ’s sixth studio album, released June 7 on Atlantic Records, has taken the internet, and dance floors, by storm, spawning memes, jokes and posts galore, all colored the fluorescent “brat green” on social media — and that’s before you even get to the music. The album arrived with 14 different vinyl variants and a number of exclusive editions, helping to sell 45,000 copies (the biggest sales week of Charli’s career) while becoming nearly inescapable in the cultural discourse. The approach was about creating really memorable moments both online and in real life, from surprise DJ sets, exclusive Club Angel events, single reworks with Addison Rae, Robyn, Yung Lean, Skream and Benga to one of the most talked about music videos of the year (“360”) and so much more.
Or read this on Billboard
