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How Canadian Music Took Over 2024 NHL All-Star Weekend
Justin Bieber, Tate McRae, Michael Bublé and others turned Toronto into a star-studded music hub.
The NFL’s halftime show has become one of the top music events of the year, with fans obsessing (and sometimes even betting) about who will get the coveted headlining spot, who the special guests will be and which songs they’ll perform. It’s hard to compete with the other major leagues for celebrity and star power – especially now that Taylor Swift and Travis Kelce’s relationship has turned Kansas City Chiefs into full-on mainstream pop culture events. Bieber’s drew house clothing label designed this year’s NHL All-Star sweaters, and that brought a rare cool factor to the league that nearly rivals the collectible special edition jerseys of the NBA.
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