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How Can the Movie Industry Thrive Again? Simple: Make 100 Movies a Year That People Want to See


How Can the Movie Industry Thrive Again? Simple: Make 100 Movies a Year That People Want to See

You know what it’s like when you have a problem, or maybe a few of them, and they start to interlock and overwhelm you, and you’re frozen and can’t take action, until hope seems to be fading or maybe even lost, and then one day you wake up and realize…that you need therapy? The movie theater experience sucks(cellphones, endless trailers, overpriced concessions), and the attempts to improve and “enhance” it haven’t fundamentally changed anything. In Variety ’s recent story about the woes of the theatrical movie business, there was a telling comment from Chris Johnson, the CEO of the Classic Cinemas chain.

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