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How Can Independent Filmmakers Give Their Movies a Fighting Chance in a Perilous Market? ‘If You’re Not Advocating for Yourself, You’re Already Losing’
For independent filmmakers, a guerrilla approach is often the best option when trying to break into the global market.
Joe Yanick, distributor, producer and co-founder of U.S. company Yellow Veil Pictures, pointed to not only a shrinking theatrical market but a diminished importance for all but a select number of festivals. While sales agents and distributors present at the panels believe European and American filmmakers still place high value on a well-matched international festival premiere, the same isn’t true of rapidly growing markets such as the Middle East and South Asia. Sokyou Chea, co-director of “Tenement,” playing in Big Screen Competition at IFFR, said there is a similar sentiment in Cambodia, where distributors believe festival laurels alienate audiences, therefore dampening the chances of a local film doing well at the box office.
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