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How Bryan Martin’s ‘We Ride’ Scored Average Joes Entertainment Its First Top 10 Hit in Over a Decade
As Bryan Martin's "We Ride" goes top 10 on Country Airplay, Average Joes Entertainment president Forrest Latta is Executive of the Week.
The radio push was part of a multi-tiered campaign that started more than a year and a half ago with “We Ride,” and its ongoing success earns Latta the title of Billboard ’s Executive of the Week. We absolutely seek to support him, whether it was helping facilitate treatment by taking a month off from recording, playing shows, and radio promo, as well as providing a safe environment to work in, and making sure he has a healthy team around him. It was a little slow coming out the gates — DSPs weren’t as familiar with Bryan initially — but once they noticed the groundswell, they were quick to jump on board, and really helped grow the song early on.
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