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How British True Crime Producers Are Quietly Revolutionizing Duty Of Care Amid Explosion In Genre’s Popularity


True crime producers' duty of care approach has changed since Nicola Bulley's death, with Baby Reindeer now raising fresh ethical questions about TV.

It was Bulley’s death, Beal says, along with the tragic and brutal murder of Sarah Everard by a policeman, that represented a “watershed” moment in the movement to improve duty of care practices and create ethical shows in the thriving true crime space. If the community didn’t act, Beal worried the true crime genre would “have our Jeremy Kyle moment,” a reference to the former ITV daytime host whose 15-year-old show was axed in 2019 following the suicide of a contestant, leading to a duty of care reckoning in the reality and entertainment space. Its mantra is defined by 13 guidelines, which include “considering the potential impact of the program on the wider community to ensure that it does not incite or encourage further criminal activity,” “being transparent and honest with all participants in the production process” and “providing a long-term contact point for contributors.”

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