Get the latest gossip
How Boiler Room’s Portal to Global Club Culture Has Become a ‘Wildly Famous’ Form of Documentary Journalism
The London-based even brand has become, its creative director Amar Ediriwira says "a dominant method of visual communication of club culture."
“These kind of breaking ground events, like in Soweto, or Syria, or Uzbekistan, really come from the belief that there is club culture everywhere,” Boiler Room’s creative director Amar Ediriwira tells Billboard over Zoom from London. Boiler Room’s signature livestreams, invite-only events where the crowd is made up of people closest to the artist, have maintained the sort of underground authenticity that’s heavily valued in certain sectors of the dance scene, even while drawing its share of stars, with M.I.A. To find these scenes, Boiler Room employees a 50-person London-based staff and “a giant network” of researchers, artists, curators, producers, designers, technicians, stage managers and promotion partners who offer expertise and the support often especially needed more off the beaten path locales.
Or read this on Billboard