Get the latest gossip
How Bobbi Althoff Became The Spark That Created The Fire With L’Oreal’s Michael Cera CeraVe Ad Campaign – SXSW
Bobbi Althoff talks at SXSW on her involvement in L'Oreal's CeraVe Michael Cera campaign.
“This is my worst nightmare,” exclaimed the social media influencer-podcaster Bobbi Althoff atop her first SXSW panel today “Superstar Brands: Connection in the Era of Creators.” For it finally became revealed how the Aubrey Plaza-type personality became a lynchpin in the grand master marketing plan of the beauty conglom leading up to Super Bowl Sunday with their CeraVe product. In sum, Althoff in her Jan. 25 sit down with Michael Cera was an essential component in spreading the intriguing viral narrative that the Barbie actor was the architect of the CeraVe beauty line.
Or read this on Deadline
