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How Big Can ‘Squid Game’ Season 2 Be? Netflix’s Bela Bajaria Admits “It’s Hard To Be The Most Popular Show In The World”
Squid Game became Netflix’s most-watched series ever when it launched in September 2021 with more than 111M accounts tuning in to watch 1.65B hours in its first four weeks. This has set expectations high for the second season, which premieres on December 26, 2024. Netflix’s Chief Content Officer Bela Bajaria was asked, during an international […]
Squid Game became Netflix ’s most-watched series ever when it launched in September 2021 with more than 111M accounts tuning in to watch 1.65B hours in its first four weeks. Netflix’s Chief Content Officer Bela Bajaria was asked, during an international originals press conference, what would constitute a hit for the second season. Bajaria said that the show started as a local Korean title before gaining traction around the world but with season two, the streamer knows there is global interest, sparking a different kind of marketing campaign.
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