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How Belinda Veered Into Mexican Music & Found Unprecedented Success


Belinda, Billboard's 2025 Latin Women in Music Evolution Award honoree, on how she found success veering into regional Mexican music.

That rarified chart milestone didn’t come from a pop hit, but rather, from “Amor a Primera Vista,” a cumbia sonidera with Los Ángeles Azules, Lalo Ebratt and Horacio Palencia that peaked at No. Though the artist born Belinda Peregrín Schüll has a trajectory that spans 25 years, she admits she hasn’t had time to stop and truly reflect on the moment she became a bonafide Latin star. Defying all odds, Belinda officially evolved into her corridos era with the release of “Cactus” in Jan. 2024, which also marked her debut single with Warner Music México after signing an exclusive record deal in Aug. 2023.

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