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How Bad Bunny’s Historic Puerto Rico Residency Will Boost the Island’s Economy & Image
Bad Bunny's Puerto Rico residency will help the local economy, with an estimated 200,000 non-locals expected to attend the 30-concert series.
The extraordinary demand for tickets — with 400,000 selling within four hours, half to international tourists — confirms the residency’s global appeal and its potential to substantially enhance the island’s local economy during its sweltering summer months. Although the Coliseo has hosted multiple back-to-back shows in the past, with artists such as Daddy Yankee and Wisin & Yandel performing on consecutive weekends, the scope and magnitude of Bunny’s residency has never been seen before. Pabón notes that Puerto Rico is well-equipped for major events, boasting a “state-of-the-art arena,” abundant “natural resources, great restaurants, and a lot of hotels.” Unlike typical residencies in cities like Las Vegas that feature international artists, this local showcase will potentially alter perceptions of the island as a global tourist hotspot.
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