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How Audiomack Became a Streaming Power Player in Africa

How did Audiomack become a streaming power in Africa? Charlotte Bwana spoke to Billboard about the streaming service's impact in Africa.

The company has been applauded for bolstering artists with user-friendly promotional and analytics tools while providing fans with a solid discovery experience, and its unparalleled work in Africa has been critical in the rise of Afrobeats and other genres on the continent. Audiomack opened its first African office in Lagos, Nigeria in 2020 and made three key hires, including Charlotte Bwana, who officially joined the company as head of media and brand partnerships and has since risen to vp of marketing, EU, Africa & MENA. While the streamer hasn’t added more offices on the continent outside of its Lagos headquarters – which now has 12 people across its social media, graphic design, curatorial, business development and content operations departments – it has deployed ambassadors in additional countries like Kenya, Rwanda and Uganda.

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