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How and Why La Onda, the Latin Sister Festival of Bottle Rock in Napa Valley, Was Born
How and why La Onda, the Latin sister festival of Bottle Rock in Napa Valley, was born.
Until now, Northern California, despite its growing Latino population, did not have an event of this type and magnitude, which is why the company Latitude 38 Entertainment took on the task of planning and developing a new challenge with the same proven foundations of the Bottle Rock festival. The eclectic lineup of La Onda by BottleRock, which will offer pop, rock, cumbia and regional Mexican on three stages, also includes Farruko, Eslabon Armado, Mon Laferte, Los Ángeles Azules, and many others. Below, Graham answers questions about the planning, production deployment, the challenge of holding both festivals with just a few days apart, and the expectations for La Onda’s first edition.
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