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How Amazon Connects With Fans Through the Power of Fandom
Alexys Coronel, head at Amazon Ads, discussed how brands can connect with fans and Prime Video's transition to an ad-supported service.
In a panel titled “Embrace the Power of Fandom to Connect Content and Commerce,” Alexys Coronel, head of U.S. entertainment and telecommunications at Amazon Ads, sat down with Andrew Wallenstein, Variety Intelligence Platform president and chief media analyst, to discuss how brands can connect with fans — and how that relates to Prime Video’s transition to an ad-supported service. “Anyone who touches a piece of product or content that surrounds a single brand, a character, a franchise, we ask them to come to the table, and we have a collective conversation,” she said. For example, Prime Video’s Thursday Night Football viewers will receive differentiated messages based on the customer segment they fall into.
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