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How Alok Is Transforming Ancestral Sounds Into a Global Call for Sustainability
Via personal revelations, ayahuasca, and Indigenous wisdom, Alok's mega concert in Belém sparks a worldwide dialogue on environmental sustainability.
On a balmy night in Belém, Pará in northern Brazil, just 100 miles south of the equator and close to the Amazon rainforest, a crowd of over 250,000 attendees assembled in the Mangueirão Olympic Stadium’s parking lot for an unprecedented free concert. Aligning with the environmental goals of his album, Alok brought up a relevant global initiative to emphasize the practical importance of natural solutions, “Elon Musk launched the XPRIZE [Carbon Removal] competition. This positions us to leave a tangible legacy for the environment and the city.” In conjunction with COP30, Global Citizen Fest will also take place in Belém, simultaneously, marking the first time the New York City festival arrives in Latin America.
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