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How Alex Warren’s ‘Ordinary’ Took Off ‘Like a Rocket Ship’ Around the World
Alex Warren's "Ordinary" is a hit. Here's how the song became a global success, according to Atlantic Records vp of A&R Michael Parker.
After first coming to prominence through videos on TikTok and other social media platforms and as a co-founder of the Hype House content creator hub, the young singer started releasing music in 2021 before signing to Atlantic Records the following year. Since then, a steady stream of singles led to increasingly positive returns, and Warren made his first appearance on the Billboard Hot 100 last fall with “Burning Down,” which peaked at No. A first-ever Love is Blind live reunion performance that sent the already soaring song off like a rocket ship, as well as making his late-night TV debut on The Tonight Show Starring Jimmy Fallon!
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