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How AI Persuaded Brian Eno to Participate in Gary Hustwit’s Documentary About His Life


Brian Eno was persuaded to participate in a film about his life when director Gary Hustwit said AI would change the film for each viewer.

Rather than charting a chronological path through Eno’s career, documentarian Gary Hustwit proposed using generative artificial intelligence to create a film that would literally be different for every audience that screened it. “I don’t want to be remembered primarily as a 25-year-old in makeup when I feel there are other parts of my life just as worthy of attention,” Eno says, referring to his glam rock days. Armed with interviews with his contemporaries (among them Laurie Anderson and David Byrne) as well as hundreds of hours of video from Eno’s own archive, Hustwit assembled a “modular” film which shuffles unpredictably between time periods and mediums while offer- ing a composite portrait of his subject.

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