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How AI Eye-Tracking Tech Could Supercharge Film & TV Marketing
From theatrical release to streaming, some think that eye-tracking AI could lengthen the life-span of movies and series.
AI-driven eye-tracking tech is now being used to customize and optimize all manner of content that puts wind in the sails of films and series, from trailers to key art and posters and everything in between. Deadline’s recent investigation into AI-enabled fake movie trailers caused a stir and YouTube quickly turned off ad revenue for two of the channels monetizing them. In the entertainment business those insights can be used to tune up a range of materials, but – and here’s where creatives might breathe a sigh of relief – its real-world use currently comes after the design of the key art.
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