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How ‘Yellowstone’ & The Taylorverse Helped SkyShowtime Muscle Into Europe’s Crowded Streaming Market
'Yellowstone' Boosts Euro Streamer SkyShowtime
CEO Monty Sarhan says Sheridan’s shows have given SkyShowtime a serious leg-up in the two years since it launched, and as it looked to persuade consumers in over 20 territories to part with cash for a new subscription service. Pricing options now span ad-free, ad-supported and a premium tier without ads and that allows subs to stream to multiple devices and watch in ultra HD. With all launches complete, the growth strategy involves going D2C and B2B: meaning getting customers to pay for a service directly and working with other platforms and telcos to bundle SkyShowtime.
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