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How ‘Sinners’ Found Its Flock At The Box Office: 4-Day Debut Ascending To Near $55M
For the second time this month, Warner Bros turned their box office fortunes around at the last minute before a movie's opening with Sinners overperforming to $48M after what appeared to be a mid $30M projection by some tracking services earlier this month.
The first trailer for Sinners dropped in September and didn’t really make a splash, hence the worrisome buzz which floated around about the movie for quite some as one of the risky ~$100M auteur feature productions (net $90M+) under the Michael De Luca and Pam Abdy administration. Essentially, when this happens, it’s when the movie itself becomes the most powerful marketing tool, evident in Sinners’ 98% certified fresh Rotten Tomatoes reviews, rare A CinemaScore for a horror film and 84% definite recommend on PostTrak. However, soonafter Christmas, Warners announced they were moving the title to the spring holiday frame they owned 7x prior to Sinners with movies like Batman v. Superman, Ready Player One, and Godzilla x Kong: The New Empire.
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