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How ‘Longlegs’ Shocked the Box Office to Become the Summer’s Breakout Horror Hit
Inside the unexpected box office success of Neon's "Longlegs."
Around this time last week, movie theater chain Flix Brewhouse wasn’t planning on scheduling the Neon horror film “ Longlegs ” at its Dallas venue in Fresco. The studio’s marketing department also built buzz by setting up a phone number that people could call to hear an unhinged message from Cage, as well as creating a ’90s-era website that details the crimes of “this Satan-worshipping psycho.” “We’ve seen a bit of overcrowding in the horror genre, so a lot of those films didn’t click with audiences and performed modestly,” says Shawn Robbins, the founder of BoxOfficeTheory.com.
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