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How ‘Lilo & Stitch’ Hula Danced Its Way To A Record Memorial Day Weekend At The Box Office: $183M U.S., $341.7M WW
How Disney marketed 'Lilo & Stitch' and saw that it was worthy for reboot, the movie making $180M-plus domestic record at the Memorial Day box office.
That was further accentuated by named Global Distribution Boss Andrew Cripps taking the stage at Caesar’s Las Vegas Colosseum in a Stitch jacket alongside IP mastermind, Disney Entertainment Co-Chairman Alan Bergman. While Lilo & Stitch beat Tom Cruise this weekend with $183M 4-day vs. Mission: Impossible – Final Reckoning ‘s $77M, back in 2002, it was a different story as the child and alien took second place to the blockbuster star’s sci-fi movie Minority Report,$35.6M to $35.2M. Stitch crash-landed and wreaked havoc on marketing materials for other Disney classic, live action, and Marvel films including Moana 2, Mufasa: The Lion King, Snow White, Cinderella, Aladdin and Beauty and the Beast, and Thunderbolts*.
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