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How ‘Land of Bad’ Distributor The Avenue Is Disrupting the Action Thriller Space


It’s been four years since The Avenue first launched, and the indie distributor just scored their first top 10 film with “Land of Bad.”

President of domestic marketing and distribution JJ Caruth says the box office success of “Land of Bad” is a strong signal that audiences are hungry for more action-packed movies. That’s abundantly clear in The Avenue’s upcoming slate, which includes Russell Crowe and Karen Gillan in “Sleeping Dogs” (out March 22) and “Blood for Dust,” starring Kit Harington and Scoot McNairy (out April 19). It’s also landed the North American rights to “Old Guy,” a buddy comedy releasing in theaters this September featuring Christoph Waltz, Lucy Liu and Cooper Hoffman.

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