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How ‘It Ends With Us’ Crafted Lily Bloom’s Gothic Flower Shop


"It Ends With Us" production designer Russell Barnes unpacks how he and his team brought Lily Bloom's flower shop from the page to the screen.

Eventually, it found a home in our art department, where it became stuffed with different colored Post-it notes, extensively highlighting characters, locations, design elements and Easter eggs for the viewer. Building a location that’s been pictured by readers in millions of different ways certainly added a layer of pressure to the design process, but Barnes and his team were up to the task. “Eventually, we decided we needed a slightly different hue that didn’t exist commercially , so I rushed to hand-mix a completely original color that ultimately became the iconic shade seen in the store.

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