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How ‘A Minecraft Movie’ Defied Expectations To Become A Box Office Block-Buster
Warner Bros bested tracking and overcome marketing challenges: How they turned 'A Minecraft Movie' into a blockbuster box office success.
Warner Bros’ marketing team of Dana Nussbaum, Christian Davin and creative advertising John Stanford and Legendary’s Blair Rich listened to fans’ complaints and corrected course. The history of Minecraft spans 30 plus writers over 15 years, and several filmmakers including Shawn Levy, Rob McElhenny and Peter Sollett, before Napoleon Dynamite director Jared Hess, who was a fan of the game, became attached. In the week leading up to Minecraft ‘s release, news leaked on Bloomberg that Warner Bros Discovery CEO David Zaslav was meeting with candidates to replace De Luca and Abdy, the duo having ambitiously rolled the dice on four $100M-plus original projects: Bong Joon Ho’s Mickey 17(which bombed at $127M WW), Ryan Coogler’s period genre pic Sinners(out April 18 Easter weekend), Paul Thomas Anderson’s Leonardo DiCaprio political action movie One Battle After Another(Sept 26) and Maggie Gyllenhaal’s punk rock monster movie The Bride(March 6, 2026) in an effort to bring more auteurs to the Burbank, CA lot post Christopher Nolan’s exit to Universal.
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