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House Democrat Eric Swalwell Teams With Showbiz Insiders to Craft Meme-Friendly Political Ads: ‘This Election Is About Freedom Over Fear’
House Democrat Eric Swalwell of California has enlisted Hollywood creatives to help craft political issue ads designed to reach younger voters.
Swalwell, 43, and other members of the Dem’s Future Forum caucus, established in 2015 by the wave of millennials who have joined the chamber in the past decade, know there’s a sharper, funnier and more meme-friendly way to reachthe TikTok and Instagram demographics. The focus has been on presenting a clear point of view on headline issues to highlight the far-right agenda of enacting a national ban on abortion, restricting birth control, ending no-fault divorce, repealing the Affordable Care Act and more. He argues that sounding the alarm on “abortion” is more effective than using the words “reproductive rights.” That’s why one of the first spots produced earlier this year was a chilling depiction of a future in which a pregnant woman and her husband have to confront a police officer before going to a hospital.
Or read this on Variety
