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Hot Wheels & Action Figures Buoy Mattel Q4, Barbie Sales Decline; Toymaker Forecasts Include Impact Of Trump Tariffs


Mattel's quarter beat estimates and the stock rose as Hot Wheels and Action Figures offset a decline in Barbie sales.

CEO Ynon Kreiz called 2024 “a year of strong operational excellence for Mattel with topline growth in the fourth quarter. Our priorities for the year were to grow profitability, expand gross margin, and generate strong free cash flow and we achieved all three objectives, well ahead of expectations. As we progress through 2025, our 80 th anniversary year, we look forward to growing both top and bottom line and continuing to successfully execute our multi-year strategy.”

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