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Hot ticket: Brooklyn Beckham is latest celebrity to launch fiery sauce
Beckham is hot on heels of Ed Sheeran, Alice Cooper and Kim Kardashian as consumers develop appetite for spicy sauces
The musician Alice Cooper has a line named after his greatest hits, including Poison Reaper, and Kim Kardashian has invested in Oprah Winfrey’s favourite truffle-infused hot sauce, Truff. The rise in popularity can be partly attributed to the YouTube show Hot Ones, where celebrities attempt to answer questions while eating 10 chicken wings with increasing levels of spice. While Da’ Bomb Beyond Insanity, a hot sauce that measures more than 135,000 Scovillle units (60 times hotter than a Jalapeño), is popular, most of Ferguson’s customers want “something full of flavour that they can chuck over meals rather than something that is going to destroy them after a couple of drops”.
Or read this on The Guardian
