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Hot 100 First-Timers: Odetari Manages to ‘Keep Up’ With His Chart Debut

Odetari locks in his first Hot 100 hit with "Keep Up," debuting at No. 96. Get all the details.

“[He] frequently has two to three different versions of records coming out a month,” explained Corey Calder, svp of marketing and creative services at Artist Partner Group, Odetari’s label. It’s a growing trend that has also been adopted by Odetari’s collaborator and labelmate 6arelyhuman, who releases music under his own name, plus remixes under the name Sassy Scene. Before Odetari’s music career took flight last year, Billboard reported that in February he was substitute-teaching at a high school in his native Houston.

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