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Hong Kong FilMart 2025: Five Takeaways From Asia’s Recharged Global Content Market


FilMart highlighted co-productions, AI in film, Asian animation, and ASEAN market growth, reaffirming Hong Kong’s role as a global entertainment hub.

Speakers included Gabriela Tocchio (Gullane Films), Justin Kim (CJ ENM), and Natacha Devillers (Les Petites Lumières), who unpacked strategies for overcoming cultural friction and production logistics. First-time participants this year included Armenia, Kazakhstan, and the Czech Republic, while buyers flew in from Argentina, Kyrgyzstan, Pakistan, and Bulgaria — extending the event’s reach well beyond the usual Asia-Pacific and North American attendees. As Helen Sawczak, New South Wales’ senior trade commissioner (Greater China), put it: “FilMart offers the ideal stage to showcase NSW’s creative excellence while fostering cross-border collaborations and opportunities.”

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