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Hollywood’s Private Firefighter Debate: Amid Blazes, L.A’s Rich Attacked for Flexing Cash to Save Their Houses


The rich and powerful of Los Angeles have come under social media attack, as they make highbrow efforts to save their expensive homes.

Communities like Malibu and the Pacific Palisades — virtually wiped off the map this week, in the case of the latter — are especially inclined to bring in crews, trucks, chemical retardants and even bespoke water supplies when priceless properties are on the line. Ryan Kavanaugh, the founder of the notorious film studio Relativity Media, told me in 2019 that he’d started a private firefighting service as a side hustle. Yet in the case of a reported 130,000 residents and over 6,000 structures in the path of the current fire’s destruction, issues of taste and tone deafness have emerged around these nonpublic crews.

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