Get the latest gossip
Hollywood’s AI Concerns Present New and Complex Challenges for Legal Eagles to Untangle
Hollywood's legal eagles are on the vanguard of protecting clients about issues related to artificial intelligence.
Samuelson rates the New York Times and Getty Images cases as the most likely to succeed or compel the defendants to settle because both companies had well-established licensing businesses in the content at issue that pre-date the rise of generative AI. And in any case, establishing a new category of intellectual property alongside copyrights, patents and trademarks will be a very heavy legislative lift, given the many stakeholders in the issue and with courts and regulatory agencies still sifting through whether existing lawsalready apply. In February, the Federal Trade Commission issued a Notice of Proposed Rulemaking (NPRM) seeking public comments on whether to extend its existing rule against impersonation of a business or government agency to cover individuals.
Or read this on Variety