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Hollywood Labor Leaders At CES Discuss How Their AI Negotiating Strategy Will Ease Members’ “Fear Of Replacement” And The Importance Of Sticking Together
Senior officials at SAG-AFTRA, the DGA and the WGA gathered during CES for a separate summit exploring how Hollywood workers are affected by technoligy.
“The fear of replacement is very real at this moment and in this room,” said Linda Powell, EVP of SAG-AFTRA and moderator of the session, titled “Negotiating AI Contracts: How Unions Can Advance All Protections Across Sectors.” Duncan Crabtree-Ireland, SAG-AFTRA’s National Executive Director & Chief Negotiator, noted the positioning of the LIT Summit during CES, the major tech confab where a range of AI wares are on display. In 2023, both actors and writers made AI protections a key objective in their bargaining, fueled by the introduction of OpenAI’s updated version of ChatGPT, which kicked off debate across society and in business about its impact.
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