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Hollywood for Harris: Meet the Political Consultants Advising Celebrities on How to Leverage Their Star Power for Maximum Effect
Celebrities are turning to their agents and to their own political consultants to help make their advocacy effective.
On the Democratic side, Zoom fundraisers have been the most popular form of celebrity engagement, with Mark Ruffalo, Jeff Bridges, Jane Fonda, Connie Britton and Nick Offerman among those getting involved. In 2016, Nownes did a survey of voters’ attitudes toward Hillary Clinton, testing how they were affected by endorsements from George Clooney, Tom Hanks and America Ferrera. An endorsement functions as a sort of mental shortcut, giving voters a quick way to size up a candidate, says David J. Jackson, a professor at Bowling Green State University.
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