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Hollywood Execs Talk “Transformative” Nature Of AI & The Chances Of An AI Movie Star: “It’s Coming” — Zurich Summit


Executives discussed the challenges and opportunities for the film and TV industry thanks to AI.

That was the question posed today at a Zurich Summit panel featuring Jim Rivera, Chief Product Officer at AI production company Flawless, David Unger, CEO Artist International Group, Chris Jacquemin, Partner & Head of Strategy WME, and Sara Murphy, Producer Fat City. Flawless is one of the leaders in the field of AI in indie cinema using tools such as TrueSync to dub performances into different languages and modify scenes. Producer Murphy acknowledged that hundreds of thousands of dollars can be saved in reshoots on indie movies using AI production tools.

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