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Hollywood Content Holds Strong in Asia-Pacific Despite Local Push, Execs Say at APOS
Hollywood studios find success in Asia-Pacific through localization and strategic partnerships, despite growing local content competition.
The panel, featuring Chris Taylor, MD APAC for NBCUniversal Television Distribution; Amanda Laing, MD streaming and broadcast at Nine Entertainment; Adam Herr, senior VP of distribution APAC at Sony Pictures Entertainment; and Toshi Honda, COO of Japanese streamer U-Next, painted a picture of a complex but promising landscape for U.S. content. Taylor echoed this sentiment, noting that “localization to the extent we can is absolutely critical,” while expressing hope that AI technology will make the process more cost-effective. Honda noted that films like “Mission: Impossible” and other major franchises continue to drive significant subscriber acquisition, while HBO series help with retention strategies.
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